• New Zealand Government Web Standards 2.0

• New Zealand Government Web Standards 1.0
  • » 1. Images
  • » 2. Colour
  • » 3. Site Markup
  • » 4. Special Purpose Documents
  • » 5. Writing Content
    • 5.1 Identify changes in natural language of document text
    • 5.2 Identify the primary natural language of a document
    • 5.3 Expansion of abbreviations and acronyms in a document
    • 5.4 Substituting umlauted vowels for macronised vowels
    • 5.5 Height and width attributes are specified in the IMG element
    • 5.6 Underlining is not used for any items making up text or headings
    • 5.7 Provide metadata to pages and sites
    • Recommendation 5.1.1 Use the clearest and simplest language appropriate for the site content
    • Recommendation 5.1.2 Supplement text with graphic or auditory presentations
    • Recommendation 5.1.3 The alt text ends with a full point and a space
  • » 6. Site Content
  • » 7. Page Layout
  • » 8. Navigation
  • » 9. Style Sheets
  • » 10. Dynamic Content
  • » 11. Tables
  • » 12. Frames
  • » 13. Scripting and Applets
  • » 14. Page Refreshing
  • » 15. Site Behaviour
  • » 16. Site Layout
  • » 17. Archiving
  • » 18. Quality Assurance
  • » 19. Data Tracking
  • » 20. Authentication
  • » 21. Security
  • » 22. Online Forms
  • » 23. Tendering and Contracting
  • » 30. Site Delivery
  • » 31. Operational
  • » 32. Web Strategy

5.7 Provide metadata to pages and sites

The Standard

5.7 Provide metadata to add semantic information to pages and sites. As a minimum, provide metadata for page title, keywords and descriptions.

Guide to this standard

Make selective use of CSS techniques to aid aural navigation.

This standard covers the W3C WAI checkpoint 3.2 for NZ government agencies.

Rationale for this standard

Metadata provides contextual information for people navigating the site, especially those with screen readers who rely on things such as page titles, structured page headings, and lists. Metadata may also be used by some search engines.