New Zealand Government Web Standards

16.2 Minimum content of homepages

New standards released

The New Zealand Web Standards 2.0 were released in March 2009 and replace the previous version, the New Zealand Government Web Standards 1.0 (below).  See Meeting the standards for more information.

The Standard

16.2 All homepages contain the following as a minimum:

  1. Contact Us. This can be a content header or a link to a page titled "Contact Us". The associated content includes full contact details, including contacts for feedback and complaints.
  2. Link to the all-of-government portal (refer to Linking to newzealand.govt.nz for details)
  3. About this Site. This can be a content header or a link to a page titled "About this Site". The content within "About this Site" is specified in 16.3.
  4. At least the name and/or the logo of the agency.

Note: 'Homepage' is defined in the Glossary of Key Concepts.

Guide to this standard

Contact details should include phone and fax numbers, physical and postal addresses and email address(es) or online enquiry forms. Explicit invitations should be made to submit feedback and complaints about the web site or overall agency comments.

The link to the all-of-government portal can be text or an image (logo), however the text or logo used should be that provided in the page http://www.govt.nz/linking

Rationale for this standard

Provides consistency across all NZ Government web sites – users will find these links and/or sections on all such sites.

In the case of any parts of an agency’s site that are inaccessible to certain users for whatever reason, which prevents those users from accessing the information they require or completing an online transaction, it is important to provide contact details to the agency to enable such users to obtain the information and/or complete a transaction by other means.

It is acknowledged that most NZ Government agencies have a logo familiar to the NZ public, in some cases the logo being more recognisable than the agency name. By this reasoning, either the name in text and/or the agency logo as a minimum is required.